Facebook Ad Spend Could Hit $4 billion

Facebook is getting ready for some major expansion. But with well over 500 million registered users you have to wonder just how big they can get. Investment banking firm Goldman Sacs are currently helping Facebook raise another round of financing – so they must be figuring on getting a lot bigger indeed.

And it’s not all hype either. According to both the Wall Street Journal, and The New York Post, Facebook is quickly heading towards $4 Billion in ad revenues. Facebook ads are only just one source of potential revenue for Facebook, and while social networking has been shown to be difficult to monetize, we think this is just the beginning.

Outside of Google’s content network, Facebook is proving to be a massive source of traffic. And although they have had a few nagging problems with some advertisers, it’s only something that Google has also had to crack down on many times before.

Ensuring that Facebook advertisers adhere to their terms of service is only going to help them refine their service even more. Growth is the name of the game when courting an IPO, and we think Facebook is only just getting warmed up.