Client Services
Aquisition
A key component to any online sales and marketing strategy is the ability to continuously attract quality prospects to your website at just the right time. This is achieved by successfully developing an online marketing strategy that encompasses search engine marketing, Pay-Per-Click advertising, social media, mobile advertising, email marketing, media buying, and affiliate partner programs.
Engagement
Once a visitor or customer enters one of our partner sites, we need to ensure they remain there long enough to consider any online offer. We think websites need to quickly engage the visitor, making them more receptive to various promotions. We also know that the visitor’s experience is influenced by site design, content, layout, quality, speed of hosting facilities and where appropriate the integration of interactive elements and social applications.
Conversion
You may only get one chance at converting a first-time visitor to a customer. Our unique promotions offer a content-driven approach to sales and marketing that places the visitor in control of the sales process. We know that visitors are only one click away from leaving a site – possibly forever. Converting online prospects into customers is influenced by the quality of the site build and development, the ongoing management of the site contents, effective lead generation and response systems, and in e-commerce environments, fast payment handling and order processing systems.
Retention
The effective use and application of email technologies is the key to retaining and growing existing customers. Highly targeted, personalized, and timely correspondence can improve the loyalty of customers and extend their lifetime value to your business. Customer retention is achieved by effective data capture and management, online cross-sell and up-sell techniques, ongoing website management, email marketing and the successful integration of social media and search marketing strategies.
Content Design and Development
At Mixamedia, we believe that the primary aim of any website should be to provide an interactive, and social environment that achieves the expectations of the site visitor and the strategic aims of our merchant partners.
In developing or acquiring a web property we know:
- Who our target market is.
- How to describe our professional specialty.
- What specific benefits our work provides for our clients.
- Content is much more important than the design.
- Brilliant design and dazzling graphics won’t pay off anywhere near as well as a clear explanation of why our clients should buy from us.
- The content on our web site should inspire feelings of confidence about our abilities, and communicate your reliability and solid qualifications.
The design process takes into account the following requirements:
- A common style
- Structure and ease of navigation
- Speed
- Site contents
- Site functionality
- Target audience
- Corporate identity
- Product(s) / Service(s) supplied
- Objective of the website
Email Marketing
It is essential to manage any data collected via any website carefully and with integrity, remembering the fundamental responsibilities of Data Protection. We believe that data should never be accessed, sold, transferred or disclosed without prior consent. If a website is generating significant levels of data, an automated system is always used to manage the data. The collected data is then used to develop relationships with any existing visitors and customers to encourage repeat visits.
The most common and effective way of using this data is through email marketing. Mixamedia designs individual e-mailers and e-newsletters, and ensures they meet the necessary technical requirements to be viewed correctly on the vast majority of mail client software. We always carefully consider the content and layout to maximize the potential for the email getting through to the recipient, avoiding spam filters and blocking by ISPs.
Mixamedia uses an application that collates and stores information (names, addresses, emails etc.) within a database on the web server. All enquiries from the website can be automatically added to the database, thus reducing an element of administration. The system has the functionality to create contact groups and send emails to selected records at the click of a button, whilst monitoring their progress.
All aspects of email direct marketing follow the same guidelines as their print equivalent. We ensure that each email sent out adheres to the guidelines of the relevant legislation and more importantly that the processes are in place for managing the response data.
Contact Mixamedia
If you are currently looking to increase your site visitor numbers, and also have one or many compelling consumer focused product offers – we would love to hear from you. We are always looking for exciting new promotional opportunities, along with the chance to work with new partners in joint venture deals.
The easiest way to reach us to to use the form here.