Mixamedia is an internet marketing company that manages lead generation, and email marketing campaigns for a select group of unique projects.
We employ a range of skills that empowers our company to successfully utilize interactive media at every step of the online sales and marketing process.
With the growth of content distribution and search visibility, we continue to develop proprietary methods for creating and maintaining customer relationships.
Mixamedia is an internet marketing company that manages lead generation, and email marketing campaigns for a select group of unique projects. We employ a range of skills that empowers our company to successfully utilize interactive media at every step of the online sales and marketing process.
Mixamedia founder and CEO, Trent Brook, has been involved in various online media ventures since 1998. Mr Brook continues to develop marketing strategies and joint venture partnerships that have helped grow Mixamedia into a profitable and thriving enterprise.
“We continues to expand and refine our content, product offers, and joint venture deals. Our strategic vision is backed by passion, integrity, innovation, and the drive to evolve along with the ever changing nature of internet marketing.” -Trent M. Brook
Mixamedia’s project development strategy is focused on specific markets, and strives to offer superior content along with complimentary products and services.
Mixamedia employs a complete range of services and skills that enables enables our brands to successfully utilize interactive media at every step of the online sales and marketing process:
A key component to any sales and marketing strategy is the ability to continuously attract quality new prospects to your site at the right time. This is achieved by successfully developing an online marketing strategy that encompasses search engine optimization activity, Pay-Per-Click advertising, email marketing and affiliate partner programs.
Once a prospect or customer enters one of our sites we need to ensure they remain there long enough to consider our online proposition. Websites need to quickly engage the visitor, make them more receptive and promote a response. The visitor experience is influenced by site design, content and layout, the quality and speed of hosting facilities and where appropriate the integration of interactive elements.
You may only get one chance at converting a first-time visitor to a customer. Our websites offer a content-driven approach to sales and marketing that places the visitor in control of the sales process. We know that visitors are only one click away from leaving our sites - possibly forever. Converting online prospects into customers is influenced by the quality of the site build and development, the ongoing management of the site contents, effective enquiry and response systems, and in e-commerce environments payment handling and order processing systems.
The effective use and application of email technologies is the key to retaining our existing customers. Highly targeted, personalized, and timely correspondence can improve the loyalty of customers and extend their lifetime value to your business. Customer retention is achieved by effective data capture and management, online cross-sell and up-sell techniques, ongoing website management, email marketing and the successful integration of offline and online marketing strategies.
At Mixamedia, we believe that the primary aim of any website should be to provide an interactive environment that achieves the expectations of the site visitor and the strategic aims of our company vision.
In developing a web property we know:
The design process takes into account the following requirements:
It is essential to manage any data collected via our websites carefully and with integrity, remembering the fundamental responsibilities of Data Protection. Data should never be accessed, sold, transferred or disclosed without the individuals prior consent. If the website is generating significant levels of data, an automated system is always used to manage the data. The collected data is then used to develop relationships with our existing visitors and customers to encourage repeat visits.
The most common and effective way of using this data would be through email marketing. Mixamedia designs individual e-mailers and e-newsletters, and ensures they meet the necessary technical requirements to be viewed correctly on the vast majority of mail client software. We always carefully consider the content and layout to maximize the potential for the email getting through to the recipient, avoiding spam filters and blocking by ISPs.
Mixamedia uses an application that collates and stores information (names, addresses, emails etc.) within a database on the web server. All enquiries from the website can be automatically added to the database, thus reducing an element of administration. The system has the functionality to create contact groups and send emails to selected records at the click of a button, whilst monitoring their progress.
All aspects of email direct marketing follow the same guidelines as their print equivalent. Mixamedia ensures that each email sent out adheres to the guidelines of the relevant legislation and more importantly that the processes are in place for managing the response data.
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